Sochi 2014 - Winter Olympics Branding

Personal Project, Branding, Logo Design, Pictograms

Project Brief

After seeing the lacklustre visual display of Sochi 2014, I decided to have a go at creating the games’ logo, event pictograms and branding myself.

Response

Since Sochi will be the first sub-tropical Winter Olympics, I decided to base my idea around heat and it’s relationship with snow and ice. Inspired by the Olympic torch, and the poignant firebird folk tale linked to the Russian region of Sochi, a flame was added as the centre piece of the games’ identity. This also represents the warmer climate of the area. 


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