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4oD to be Revamped

Channel 4 has recently announced that its innovative 4oD service is to be replaced with a new brand, All 4, from early 2015. The platform is to become a single destination for all of the broadcaster's live and digital content. The new interface will aim to revolutionise online broadcasting by being structured around three "temporal states" – On Demand (past), Now (present) and On Soon (future).

The new identity is modernised reworking of the original Channel 4 logo designed by Lambie-Nairn; with the channel's 1982 "puzzle" identity remaining an important part of the Channel 4 branding.

The new All 4 identity aims to emphasise that the reorganised services are born out of a single channel echoing the "pathwork" nature of the original design. To further this, it ties in the various colours of existing Channel 4 brands within the exciting new look.

Channel 4's existing brands; each contributing a colour to the All 4 identity.

Channel 4's existing brands; each contributing a colour to the All 4 identity.

The static logo was created in a collaboration between MagpieWe Are Seventeen and Channel 4's award-winning in-house creative agency 4Creative.

The new All 4 Logo

The new All 4 Logo

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