Education UK Re-brand

Branding

Project Brief

The education UK identity has somewhat lost its creative spark in its third iteration. Education UK was a brand leader and a model of how to do it. But it’s position has slipped. This is partly to do with immigration issues, but also about other countries catching up with their own education offers.  

The brief is to redress this starting with the Education UK logo and strapline, and moving on to the a wider visual idea that supports the existing unique proposition ‘A Tradition of Innovation’. Bear in mind that ‘A Tradition of Innovation’ we mean a continuing tradition of innovation and reinvention throughout the UK’s 850 year history of education. Our audience loves the tradition, but at the same time, looks for innovation. The core of the UK’s approach is not teaching people what to think, but how to think.

Response

The design idea for the rebrand of Education UK has been inspired by a quote taken from the brief, “The core of the UK’s approach [to education] is not teaching people what to think, but how to think.” The United Kingdom’s education system encourages its students to think laterally, and solve problems in unique innovative ways. This is shown by the huge amount of successful and innovative alumni that have gone through the UK education system, and also the high level of world changing research that is currently being undertaken.

‘Thinking outside the box’, is a key term which inspired the final design idea. It shows that a simple box can be expanded and find it’s end destination or goal from varying routes; reflecting the similar varied directions students themselves take through their educational journey. This is visually represented by the ribbon graphic used throughout the branding.

Each coloured ribbon element that constructs the main Education UK logo corresponds with an area of study. These can be more easily identified when the logo is broken down into the sub brand areas. The idea behind creating sub brand logos associated with different educational subject areas, was to streamline the often confusing process of course and institution choice. By allowing the user to choose an area of education interest, such as Art & Design for instance, it would allow them to have a more focused search into the directions open to them within the UK education system.


Main Education Uk Logo

Main Education Uk Logo

Logo and Subject Sub-Brands

Logo and Subject Sub-Brands

Logo Variations and Flexibility

Logo Variations and Flexibility

Branded Icon Set

Branded Icon Set

Website Interaction

Website Interaction

Education UK print advertising campaign in-situ

Education UK print advertising campaign in-situ

Branded Letterheads

Branded Letterheads

business cards.jpg
Staff Profiles

Staff Profiles

Global Touring Event- The Education UK brand has to be actively represented and promoted throughout the world in order to attract the best and brightest minds from other countries and persuade them to choose the UK as their place of study. This event, titled ‘Your Future’, is an interactive screen that allows people to interact and answer questions to build a plan of their potential educational journey with Education UK. The user will first select an area of study interest [the colour of the ribbon graphic will correspond with the sub-brand selected], and from there will be asked about what kind of course would be preferred, where in the UK would you like to live [city or rural] and offer them facts and rankings that will aid their decision of what course and institution to choose from. 

Global Touring Event- The Education UK brand has to be actively represented and promoted throughout the world in order to attract the best and brightest minds from other countries and persuade them to choose the UK as their place of study.

This event, titled ‘Your Future’, is an interactive screen that allows people to interact and answer questions to build a plan of their potential educational journey with Education UK. The user will first select an area of study interest [the colour of the ribbon graphic will correspond with the sub-brand selected], and from there will be asked about what kind of course would be preferred, where in the UK would you like to live [city or rural] and offer them facts and rankings that will aid their decision of what course and institution to choose from. 

Logo variations for the event branding

Logo variations for the event branding